Guides

Practical setup steps, review checklists and honest limits for each stage of a campaign. Start with your first campaign, or choose the task you need below.

A welcoming onboarding moment: a confident older man with a white beard and a coral sweater shows a new team member, a young woman with braids and a mint shirt
Getting Started3 min read

How Tractn Works: Your First Campaign

Set up Brand Brain, research and review a campaign, prepare content, verify publishing and use recorded results to plan the next step.

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Tractn Team
A man in his forties with a salt-and-pepper beard and a mint quarter-zip compares several printed channel charts pinned side by side on the coral wall
Analytics3 min read

Tractn Analytics Agent: Read Campaign Results

Use the Analytics Agent to review recorded results, check data coverage, compare goals and choose a practical next step for your campaign.

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Tractn Team
A woman in her thirties with a sharp undercut and a cobalt jacket connects coloured strings on the mint board from several channel cards (ads, email
Attribution3 min read

Marketing Attribution in Tractn: Evidence and Limits

Understand recorded purchases, touchpoints and attribution coverage in Tractn, including why modelled credit is different from verified revenue.

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Tractn Team
A grey-haired strategist with a red marker challenges a campaign plan pinned on a planning board marked with red risk flags, while two colleagues listen
Strategy3 min read

Review a Marketing Plan with Tractn Challenger

Check a campaign plan for weak evidence, budget assumptions and delivery risks before approving the work with Tractn Challenger.

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Tractn Team
A young man in a yellow raincoat-style jacket with short twists stands at the planning board comparing his brand's card with three rival cards
Intelligence3 min read

Competitor Research in Tractn: Check the Evidence

Research competitor positioning and market gaps in Tractn, verify source links and turn observations into useful campaign hypotheses.

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Tractn Team
A writer in her fifties with long grey hair in a braid and a lavender cardigan works at the navy desk with an open notebook of briefs
Content3 min read

Create Campaign Content Briefs in Tractn

Turn a reviewed campaign plan into content briefs and editable drafts, with factual checks, channel requirements and a clear publishing handoff.

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Tractn Team
A man in his thirties with a man-bun and a coral tee stands at the board arranging cards in a step-by-step sequence from a follower icon card to a handshake card
Guides3 min read

Build a Conversion Playbook in Tractn

Create useful calls to action, conversation starters and follow-up ideas with the Conversion Playbook, then review them for context and accuracy.

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Tractn Team
A friendly woman with a shaved head and big hoop earrings, sky-blue shirt
Guides3 min read

Customer Voice Research: Turn Feedback into Better Copy

Use Tractn to organize customer questions, objections and language, while keeping source quotations separate from AI interpretations.

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Tractn Team
Two colleagues at the navy desk run a test: a young man with glasses and a sky-blue cardigan holds up two versions of a printed ad
Guides3 min read

Design Marketing Variants with Tractn Experiments

Generate distinct hooks, posts, subject lines and CTAs, then interpret recorded experiment results without overstating statistical certainty.

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Tractn Team
A calm editor in his sixties with a white goatee and a navy cardigan sits at the desk revising a printed plan, crossing out a weak line and writing a cleaner one
Guides3 min read

Revise a Campaign Plan with the Tractn Fixer Agent

Use the Fixer Agent to address plan-review findings, check revised claims and return the changed marketing plan for review before approval.

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Tractn Team
A young woman with a nose ring and a sage linen shirt sits cross-legged on the pouf typing a question into an AI assistant on a tablet, a soft glow on her face
Guides3 min read

GEO and AEO Readiness with Tractn AI Search

Review answer clarity, evidence and content structure with Tractn AI Search. Understand readiness estimates and the limits of citation predictions.

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Tractn Team
A launch team huddle: a woman in her forties with a grey streak in black hair and a navy suit leads, pointing at a launch timeline on the board with a rocket sketch
Tractn OS3 min read

Build a Go-to-Market Checklist with Tractn

Turn your reviewed strategy into launch tasks, owners, dates and measurement checks using Tractn’s Go-to-Market Agent.

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Tractn Team
A young content creator with bleached short hair and a mint jacket films a quick video on a phone tripod at the desk, leaning in with an attention-grabbing expression
Tractn OS3 min read

Write Better Social Hooks with Tractn

Generate and review social hooks with Tractn, using real product evidence and audience context instead of invented statistics or clickbait.

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Tractn Team
A project-minded man in his late forties with a neat beard and a sky-blue oxford shirt builds a campaign plan on the mint board in neat columns of cards
Tractn OS3 min read

Create a Marketing Plan in Tractn

Build a campaign plan from your offer, audience, research and budget, then check assumptions and review it before preparing content.

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Tractn Team
A researcher in her thirties with a hijab in deep navy sits at the desk among stacks of reports and open books, reading with a highlighter
Tractn OS3 min read

Research a Marketing Campaign with Tractn

Use Tractn research to inspect audience needs, competitor positioning and search opportunities, with source checks before campaign planning.

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Tractn Team
A man in his twenties with a fade and a coral bomber jacket maps keywords on the mint board as a tree of cards from a main topic card to smaller cluster cards
Tractn OS3 min read

Plan SEO Content with Tractn’s SEO Agent

Research keywords, search intent and content gaps with Tractn, then turn reviewed opportunities into useful pages and measurable SEO work.

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Tractn Team
A social media manager in her twenties with freckles and a lavender sweater fills a big monthly wall calendar with colourful post cards
Agents3 min read

Plan a Content Calendar in Tractn

Build a realistic content calendar from campaign themes, channel needs and team capacity, then review each item before scheduling.

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Tractn Team
A man in his fifties with long silver hair tied back and a denim jacket sits with headphones beside a radio-style speaker, sorting printed mentions into happy
Agents3 min read

Use Tractn Social Listening for Public Research

Find relevant public mentions with Tractn, verify their context and turn listening results into appropriate responses or content ideas.

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Tractn Team
A woman in her forties with tight curls and a mustard blazer stands at the board with a large clock face drawn on paper, placing post cards at specific hours
Agents3 min read

Choose Posting Windows with Tractn’s Timing Agent

Use audience context and researched timing suggestions to choose posting windows, then test them against your own recorded results.

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Tractn Team
Two people compare two printed social post layouts held side by side against the sky-blue wall: a young man with a beanie and a tall woman with a silver bob
Experimentation3 min read

A/B Testing in Tractn: Setup and Result Checks

Plan a focused marketing test, compare recorded variant counts and check the evidence before choosing a creative or accepting a lesson.

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Tractn Team
A strategist in her thirties with red hair in a ponytail and a navy jumpsuit spreads a large map-like grid of competitor cards on the desk and points to an empty square
Advertising3 min read

Connect Ad Accounts and Review Results in Tractn

Connect supported ad accounts to Tractn, confirm account and currency coverage, and review recorded results without assuming campaigns are launched.

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Tractn Team
A young man with a buzz cut and a coral polo glances up from his laptop as his phone lights up with a notification on the navy desk, a small desk bell beside it
Monitoring3 min read

Review Listening Alerts in Tractn

Triage public mentions, check source context and assign follow-up actions using Tractn’s listening alerts workflow.

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Tractn Team
A brand lead in his sixties with a bow tie and a sky-blue blazer arranges eight framed cards on the mint board in a circle (offer, audience, voice, competitors and more)
Features3 min read

Set Up Brand Brain in Tractn

Add your offer, audience, brand voice and supporting documents to Brand Brain, then review the context used by future campaigns.

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Tractn Team
A sales-minded woman in her twenties with micro-locs and a navy blazer stands at a kanban of lead cards on the board
Features3 min read

Manage Leads and Pipeline Stages in Tractn

Keep leads in the correct company workspace, review source and consent records, and maintain a useful sales pipeline in Tractn.

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Tractn Team
A marketer in his forties with a trimmed beard and a mint cardigan lines up a series of envelopes along the desk, each a different day
Automation3 min read

Set Up an Email Sequence in Tractn

Configure email content, sender, eligible recipients and delays in Tractn, then test delivery and unsubscribe behavior before activation.

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Tractn Team
A creative pair at the desk: a young woman with a shaved side and a coral jumpsuit flips through a box of index cards of hooks while a man with a beard and glasses pins
Development3 min read

Use Tractn Content Studio and the Hook Library

Organize hooks, content drafts and calendar ideas in Tractn, then move reviewed assets into the appropriate publishing workflow.

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Tractn Team
An analyst in her fifties with a sleek grey bob and a teal blouse compares charts from different channels printed on transparent sheets
Tracking3 min read

Set Up Tractn Website Tracking and Business Events

Install the Tractn page-view snippet, configure successful business events separately and verify company routing, consent and event records.

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Tractn Team
A young man with wavy hair and a sky-blue linen shirt sends content out: he places finished cards into four coloured trays labelled only by colour for different channels
Content3 min read

Schedule and Verify Social Posts in Tractn

Prepare approved social content, select connected accounts and time zones, then check actual delivery status in Tractn Publisher.

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Tractn Team
A woman in her thirties with a curly afro and a navy shirt follows a long string pinned across the mint board from a small 'click' card through several stages to a
Workflows3 min read

Test the Signup-to-Email Journey in Tractn

Verify signup confirmation, lead routing, consent, sequence eligibility, delivery and opt-out behavior before relying on automated follow-up.

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Tractn Team
A man in his forties with a ponytail and a navy henley stands at the centre of the studio connecting cards from several colleagues into one plan on the board
Workflows3 min read

The Tractn Campaign Workflow: From Brief to Review

Follow the connected Tractn workflow from company context and research to plan review, content preparation and verified delivery.

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Tractn Team
A young woman with short platinum hair and a coral shirt manages a kanban board on the mint wall, moving cards from draft to scheduled to published
Workflows3 min read

Publish a Campaign in Tractn: Review to Delivery

Move campaign content from drafts through approval and scheduling, then verify provider delivery and handle failures without duplicate posts.

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Tractn Team
A man in his thirties with a turban and a sky-blue shirt builds a report on the board by arranging printed chart cards into a neat layout, choosing which to keep
Workflows3 min read

Build a Marketing Report in Tractn

Select the right company, dates and data sources, build a readable report and keep coverage gaps visible when reviewing campaign outcomes.

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Tractn Team

Your next campaign starts with what Tractn learns about you.

Learn, plan, create, publish, capture and measure in one connected loop. Tractn does the groundwork; you approve what goes out.