Brand Brain stores the company context used by Tractn's research, planning and content workflows. Set it up with accurate product information, audience details and writing rules before generating a campaign. Better context makes drafts more relevant, but it does not remove the need to check their facts and tone.
Add the facts that matter
Start with what you sell, who it serves and the problem it addresses. Include current pricing or commercial constraints where appropriate, supported features, operating markets and the alternatives customers consider. Say explicitly which capabilities you do not offer.
Add useful source documents and examples of approved writing. Use the file types and limits shown in the current upload interface. Keep outdated material out of the active context, or clearly label it so it is not mistaken for the current offer.
Make voice rules concrete
Describe the tone, preferred terms and language to avoid. A short approved paragraph is often easier to apply than a list of broad adjectives. Include examples of acceptable claims and phrases that require evidence.
For example, “Explain the workflow in plain language and describe AI outputs as drafts” is more actionable than “sound innovative.” If the product does not publish automatically, make that constraint explicit.
Illustration: team roles beside a marketer. Product screens may differ.
Review research and suggested learnings
Check sources and dates before accepting research into company guidance. Separate product facts you supplied from external observations and AI interpretations. The research guide explains how to review those distinctions.
A promising experiment or customer theme should become a brand lesson only after someone checks the evidence. A suggestion is not a verified result, and an old winning format is not a guarantee for a new audience.
Use Brand Brain in a campaign
Create a campaign with its own goal, budget and dates. Company context provides the foundation; the campaign brief supplies the immediate constraints. Use the Plan Agent to combine them, then review the draft strategy.
When you update Brand Brain, future work can use the revised context. Approved content should not be assumed to have changed automatically. Review existing assets separately if the offer, price or audience has changed.
Keep it maintained
Assign an owner to review material changes in the business. Retire obsolete claims, add approved examples and preserve source dates. The objective is a small set of usable, reliable guidance—not a large collection of contradictory documents that makes every draft harder to verify.
Frequently asked questions
What belongs in Brand Brain?
Include the current offer, audience, supported capabilities, voice rules, competitors and useful source documents. Add approved examples and clearly identify outdated or uncertain material.
Will changing Brand Brain update every published asset?
Do not assume existing approved or published content changes automatically. Review assets affected by a changed price, claim or audience and revise them deliberately.
Should every AI insight become a brand rule?
No. Check the source, relevance and evidence first. Keep a proposed interpretation separate from accepted company guidance.
Sources
Tractn documentation
Related first-party guides for the Tractn workflows discussed here; these are product documentation, not independent research.