Real data & methodology
Check the source, period and limitations before turning a result into a decision.
Search providers can supply keyword and result data when configured and available. Check source coverage and labels: missing data and AI estimates are not measured demand.
Reports calculate supported metrics from recorded inputs. Check the selected dates, accounts and currency; unsupported totals remain unavailable.
Plan review flags risks and assumptions in a saved plan. You assess the findings and decide whether to revise or approve the current version.
Saved company information and writing rules inform agent work. Review generated claims and tone; shared context does not guarantee an error-free result.
Attribution depends on recorded events and identifiers. Incomplete journeys and unsupported campaign matches remain uncertain; a model does not establish causation.
Connected platforms provide data through their APIs where supported. Sync dates, failures and missing coverage matter when comparing periods. Some workflows may require manual data.
Real inputs
Review available source data and saved campaign context.
Deterministic math
Separate calculated results, AI estimates and unknowns.
Reviewed by AI, then you
Review the findings and decide what to change.
Connect a supported source, check its coverage and explore your recorded results.
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