Content that sounds like you
Content studio writes from the approved plan, your research and your Brand Brain, so drafts carry your offer, audience and voice instead of generic filler. Edit anything; you decide what is ready.
One calendar for the whole campaign
Posts brings drafts, approvals and the schedule together across your connected accounts. Check the account, date and time zone, then schedule. Delivery depends on each platform's connection and response, so the status shows what actually went out, not just what was planned.
Test, then decide
Use Experiments to compare variants and see the recorded results. A suggested winner is a recommendation for you to weigh; it does not change your budget or audience by itself. Email sequences live in Email.